Who we are & what we believe
Who we are & what we believe
James Reeves is an expert in sustainability reporting, corporate social responsibility strategy development, cause-marketing, nonprofit marketing and philanthropy. Through his recent work at Edelman and running his own agency, he has advised some of the world’s top companies on their social purpose strategy, including Unilever, McDonald’s USA, McDonald’s Corporation (the global company), Arby’s, Wiley, OfficeMax, and Allstate. In addition, he earned a Master of Business Administration degree from the University of Chicago Booth School of Business with five concentrations, including marketing and strategy.
While at Edelman, he developed a groundbreaking signature program for one of Unilever’s flagship brands: The Vaseline Healing Project. As the program entered its second year, it was nominated for an award at Cannes and received a prestigious internal award. Prior to joining Edelman, ran his own purpose strategy consulting company Do Well Do Good, LLC and, among other accomplishments, project managed the publication of three sustainability reports and led cross-functional, global tasks forces to develop a new sustainability strategy for McDonald’s.
He also has firsthand knowledge and experience working in-house on purpose having served as the Director of Community Affairs for the multi-billion dollar office supply company OfficeMax. He co-led the effort for the company to publish its first and second corporate social responsibility report, which used the Global Reporting Initiative framework. In addition, James led the company’s philanthropy and volunteer program. His efforts led to the creation of the award winning volunteer event A Day Made Better – an initiative that united the company during a simultaneous volunteer event in 1,000+ locations across the country.
James started his career in the think-tank world of Washington, DC researching corporate social responsibility and public policy. He is the co-author of the 2002 book Corporate Responsibility in the Global Village which looks at government-led initiatives in Europe and North America that promote socially and environmentally responsible practices among businesses operating overseas.
In addition to working on corporate sustainability, James is well-versed in corporate philanthropy having created the giving programs at OfficeMax and Coldwell Banker Residential Brokerage in the mid-Atlantic. He has served as an officer of the OfficeMax Charitable Foundation and as the board-liaison for the Coldwell Banker Cares Foundation in the mid-Atlantic. He has also tirelessly worked to support diversity and inclusion at both companies, having served on the Diversity Councils for each.
Doing well by doing good is an old way of thinking; one begets the other. We work to strengthen the new guard- the leading brands, organizations and start-ups changing how we all do business. The ones who do well, but do it better. Find out more about our work.
From the beginning, the JTR Consultancy was meant to be more than one person. Taking advantage of a network model, we believe one size does not fit all. So for each engagement, we tap our own smarts as well as our network of experts to develop a bespoke team that solves your unique business problem.